Zhujiawan village, situated in Zhashui county, Shangluo city, covers a sprawling area of 126 square kilometers and boasts an abundance of over 1,200 species of diverse animals and plant resources. The village's cultural tapestry is vibrant, showcasing 25 intangible cultural treasures, including the Zhashui Fish Drum and traditional brewing practices. Additionally, it is home to 17 tangible cultural assets, such as ancient Qinling Mountain houses, time-worn road remnants and the historic Xiaoyi Hall site.

In recent years, Zhujiawan village has harnessed its ecological strengths to cultivate a flourishing tourism sector. The village has established 216 rural homestays and 46 guesthouses, providing employment opportunities for 80% of the local workforce, and benefiting more than 10,000 people in the local and surrounding villages, helping them increase their income. In 2022, Zhujiawan village achieved a per capita income of 26,650 yuan ($3,641), ranking as the top in the county. During this year's tourist peak season, Zhujiawan Village is receiving over 15,000 visitors daily.