The song has attracted a large number of tourists to Pu Songling's former residence in the hope of learning more about the tale and the writer.

The continuous influx of visitors in Pu's hometown is a result of the area's wealth of human history and cultural heritage, said Wang Chenguang, a professor at Shandong University's School of Economics.

Wang suggested that the local government should seize this opportunity to develop tourism products and projects that align with the demands of the modern market.

Sun said the memorial hall is creating an immersive themed exhibition room that uses cutting-edge digital technologies such as 5G, 3D, VR and ultra-high definition to allow visitors to immerse themselves in the profound experience of the ghost stories.

Liu Chuan contributed to this story.