Menswear manufacturer Goldlion Holdings Ltd recorded an increase in sales of self-operated, e-commerce and wholesale channels in the first half of 2023, according to data from the Hong Kong-listed company.

Specifically, its sales in self-operated and e-commerce channels rose 29.8 percent and 19.7 percent, respectively, year-on-year in the first six months of this year, with its business of formal clothing all recording growth.

"We have invested heavily in research and development of core technology in menswear, building a series of products that are used in multi scenarios," said Michael Ye, vice-president of Goldlion.

According to a survey released by Goldlion during a recent ceremony to celebrate the company's 55th anniversary of establishment, Chinese consumers' demand for high-quality formal attires has significantly increased.

"We have noticed that consumers' demand for quality and multi-scene clothing has significantly increased and menswear with strong durability and high technological content have obvious competitiveness in the market," he said.

Goldlion will plan new sales channels in core business districts, due to changes in the consumption patterns of core groups, according to Ye.

"We will continue to promote our products in all channels, with focus on young people's channels in core business districts," he said.

qiuquanlin@chinadaily.com.cn