About a decade ago, Zibo faced a series of problems, including resource depletion and environmental pollution, which forced the authorities to transform the local industrial structure.

Since 2018, the city has shut down heavy industrial projects, while introducing sustainable and high-tech ventures. During this time, the local authorities have closed steel production businesses, and the production capacity for producing ceramics, cement and coal has been significantly reduced. Instead, high-tech and innovation enterprises have been introduced.

To date, Zibo has attracted 65 national-level enterprises specializing in innovation and developing competitive products. A total of 20 enterprises in the city are recognized as single-product champions in manufacturing.

Qu said a digital economy, smart manufacturing and medical industries have been developed in Zibo in recent years, which will provide more jobs for young people.

The Zibo government said that in the past three years it has strived to create a working and living environment targeted especially at young people.

"Young people represent a major force driving this economic transformation," Qu said, adding that the city's performance during the craze for barbecue food will earn it a reputation among such an audience.

"When people come to Zibo for barbecue, they are impressed by the sincere attitude and considerate services provided by the local government and residents," Qu said.

He added that the attractive business environment and coordination among local authorities set an example for other industrial cities.