An event themed "Longing for Changjiang: Encounter a glimmer of light" was held in Haikou, Hainan province, on Saturday — the closing show of the third China International Consumer Products Expo Fashion Week.

The event featureed intangible cultural elements, such as Li brocade, Li pottery and the beautiful natural scenery of Changjiang Li autonomous county.

By combining the traditional culture of Changjiang's Li ethinic minority and fashion trends, the show gave a nod to Li girls and launched the butterfly Li brocade series of fashion clothing, showcasing China's emerging influence in fashion design.

"Through this fashion show we hope to attract the culture and tourism industry and design companies to support Li brocade, helping this ancient skill to enter the international market faster," said Wang Changjiang, deputy head of the county.

Changjiang will focus on combining intangible cultural heritage with tourism, promoting the research and development of intangible cultural heritage products and encouraging Li brocade clothing enterprises in the county to design more life-oriented and international products, he said.