As part of the 2023 A/W Shanghai Fashion Week, 8 fashion brands launched their new series at the Shanghai Iconic Fashion Showcase (SIFS) from March 24 to 29, including the first outdoor runway on Anyi Road.

Themed "Rebirth for Nature", SIFS was held by APAX Group and supported by the local government of Jing'an district. It showcased a diverse and open fashion style that focuses on sustainability and supports the development of the market economy and cultural industry.

The high-end wedding dress and luxury fashion brand THE ATELIER from Kuala Lumpur, Malaysia, presented its outdoor debut on Anyi Road in the Jing'an district. Other brands such as DENISE, HEYEN, The Bridal by The Atelier, MistBywoo and WANGFENG COUNTURE launched their new collection at Jing'an Kerry Center.