This year's conference will highlight technological innovation and present a "fashionable Shandong", Wang said. "The conference will pay close attention to the combination of inheritance and innovation, and integrate Shandong's cultural characteristics and tourism advantages into all aspects through artistic display techniques and dynamic technological elements, demonstrating the unique charm of 'Friendly Shandong' to the world."

The opening ceremony will combine the agenda of the conference with theatrical performances, titled "Qingdao as my favorite" and incorporating elements such as holographic projection, virtual reality and naked-eye 3D to showcase the city's charm. Enterprises such as Wemake, Goldon Digital Creative, Juhaokan, China AI Media and Entertainment Technology have been invited to participate in the exhibition.

They will make full use of artificial intelligence, the metaverse and other high-tech means to display Shandong's cultural tourism products and innovative achievements.

The organizing committee has designed a traveling route with the unique characteristics of Qingdao's landscape, combining the urban renewal with old city courtyards.

Various activities will be held across the province, such as "Traveling in Qilu and Enjoying Life" and "Hospitality in Shandong, Good Season in the Countryside". Qingdao will also host activities such as the "Friendly Shandong, Fashionable Qingdao" cultural tourism carnival and music festival.