Qeelin interprets traditional Chinese culture through modern design. CDFG, as the world's largest travel retail operator, prioritizes working with brands to explore the fields of arts and culture. In October 2021, CDFG and Qeelin jointly held a cross-industry cultural thematic exhibition, "Hear ? See Everlasting Echo", at the Wormhole Library in Haikou, igniting discussion in the market and making a bold step into integrating different industries.

With the full support of its parent company China Tourism Group, CDFG will continue to explore the possibilities of diversified cooperation with international brands, continue to deepen the Hainan duty-free market and enhance consumers' shopping experience to meet existing and emerging shopping needs. In addition, CDFG will actively fulfill its responsibility as a central government-owned enterprise to help build Hainan Free Trade Port with practical action, actively stimulate the resumption of consumption and make contributions to building Hainan into an international travel consumption center.