"Practice makes perfect, we have grown to be increasingly skilled and confident when conducting a livestreaming session. That brings me a great sense of achievement."

The experience sparked her interest in e-commerce. Then a senior student majoring in brand marketing, she applied to be an intern in new media business group Inmyshow's e-commerce department after the competition. During the three-month internship, she created 80 short videos and hosted 25 livestreaming sessions.

"I also learned how to analyze such data as gross merchandise volume and number of unique visitors to assess a session and make adjustments to improve the performance of the next one," Lu adds.

The fruitful journey convinced her to spread her wings in the thriving e-commerce sector.

This year, the second National Campus New Media Marketing Innovation Competition will wrap up in March. This time, the event strives to get younger generations closer to China's traditional rural culture and inspire them to contribute to vitalization.

More than 1,500 students from 200 universities, colleges and vocational schools signed up for the event.

The event, co-held by Inmyshow Digital Technology Group, Shanghai University of International Business and Economics, Shanghai Normal University Tianhua College, Shanghai Business School and Shanghai Urban Construction Vocational College, aims to further integrate vocational education with regular education through providing equal opportunities for both vocational school students and university students and stressing practical, job-oriented skills.

The revised Vocational Education Law, which came into effect on May 1, has sent positive signals for the improvement of vocational education, a move that encourages Inmyshow to advance its vocational-education-related services in the scope of digital economy, says Guo Lei, chief manager of the company's education department.

Over the past two years, the company's education department has developed a set of textbooks encompassing systematic knowledge about new media marketing, e-commerce media, short-video platforms and livestreaming market, as well as offering internship to students from vocational schools.

It has also carried out software systems for students to have immersive learning experiences, for example, a simulation of a complete livestreaming session by which students can practice how to promote commodities in that form and analyze relevant data for the improvement of marketing strategies.