"When we built our museum in 2015, there were no more than 10 private museums in Guizhou, but now there are several specializing in the Miao embroidery alone," Chen says.

"It's a good phenomenon that allows more people to learn about and fall in love with intangible cultural heritage."

Chen says the rich ethnic tradition is one of Guizhou's cultural advantages, and she hopes that more enterprises will come and invest in Guizhou.

As for her future plans for the museum, Chen says the museum is for the public welfare, and she will continue to carry out exhibitions with different themes and deeper exchanges with other institutions in the country.

"We'll go into schools to hold lectures on intangible cultural heritage, do field research and popularize the knowledge," Chen says.

"Our direction is to better integrate intangible cultural heritage into the people's daily lives."

Zhao Yandi contributed to this story.