Kentaro Fujiwara, CEO of Shiseido China

The remarks from the opening ceremony show us the confidence and responsibility of a more open China and demonstrate the honest efforts that China is making to open up.

It reaffirms that the CIIE is a glowing representation of China's continuous commitment to expand high-level opening-up and achieve high-quality development. Through the expo, we are able to experience the connection between China and the global market, the mutual promotion of innovation and development and the opportunities brought by greater inclusivity and openness.

As one of the first international beauty groups to enter the Chinese market, Shiseido has witnessed the rapid development of China's market economy for more than four decades. 40 years ago, Shiseido came to China to invest; today, Shiseido is investing in China.

The expo is undoubtedly the best exhibition platform for us to showcase our company strategy, global technology and achievements in innovation, providing a broad communications platform and powerful influence that extends beyond the expo itself.