In addition to ensuring modern amenities, the hotel is hosting various adventure activities and cultural programs. Folk songs and fireworks are already a hit with visitors. To stay ahead of competition, it is tapping into rich mountain resources. "We are collaborating with neighboring scenic spots to offer our guests camping, paragliding and even terrace farming experiences," Zhang says.

A 20-minute drive from the hotel brings one to the Nanjiang Grand Canyon, a land of meandering rivers, placid lakes, sharp cliffs and over three dozen waterfalls. It is a popular kayaking and rafting destination. In fact, since rafting was formally launched in May, the canyon has approximately received 80,000 tourists, raking in a whopping 12 million yuan ($1.75 million) in revenue.