She has made more than 3,000 designs, and even opened two offline branch stores in Guangdong province.

Her products include decorations of different sizes that can be put on walls, car ornaments, cellphone chains and jewelry.

"I believe our intangible cultural heritage can be better developed and passed down when it meets people's needs in daily life," says Xu.

Chen Chen, an online follower based in the United Arab Emirates, has been introduced by her friends to Xu's work.

"I learn the craft to cultivate my temperament, and I also want to teach children to better understand Chinese culture," says Chen.

"Chinese culture is popular in the UAE, and I often make some knots with Chinese elements for local people as gifts."