Online initiatives, meanwhile, are enhancing people's enjoyment of sports like running, cycling and rope skipping, with smart apps and devices tracking their stats and allowing them to join competitions.

Over the last 100 days, more than 12 million people have participated in over 100 online events, with 2.7 million of those awarded certificates in recognition of their achievements.

"This is the 14th National Fitness Day since it began in 2009, and with all the efforts that we have put in over the years, fitness and sports have become more and more important in people's lives," Ding Dong, an official from the General Administration of Sport of China, told media on Friday.

"The national fitness push is a truly special, long-term campaign that welcomes participation and support from all sections of society. Now there are more and more fitness activities for people to choose from, while at the same time the quality of facilities is getting better and better."