HAIKOU  -- The second China International Consumer Products Expo kicked off on Monday in Haikou, capital of South China's Hainan province.

The six-day expo has attracted 1,107 overseas companies and 1,643 brands from 61 countries and regions, as well as over 1,200 domestic brands.

The exhibition area has expanded to 100,000 square meters from 80,000 square meters last year, with the international area covering 80 percent of the total exhibition space.

As the guest country of honor, France participates in the expo with nearly 50 enterprises and 250 brands.

The expo will showcase over 600 new products from more than 200 brands, organizers said.

Co-hosted by China's commerce ministry and the Hainan provincial government, the expo is expected to attract more than 40,000 buyers and visitors.