Domestic theme park operator Overseas Chinese Town recorded3 .6 million visitors during the Spring Festival holiday (January 31-February 6).

The number of travelers and revenue at its major operations both hit a single-day record high on February 3, OCT reported. Visitors enjoyed the special holiday arrangements at OCT's Happy Valleys across the country, including those in Shenzhen of Guangdong province, Beijing, Shanghai and Chengdu of Sichuan province. The theme park operator has launched novel experiences to meet the increasingly diverse travel needs.

It launched street art festival in Shenzhen, a Tang Dynasty (618-907) scene in Changsha of Hunan province, and a trendy carnival in Xiangyang of Hubei province, and magical performances in Kunming of Yunnan province. Distinctive local intangible culture heritage, temple fair and other folk activities have also been staged and managed to draw in travelers.