Dairy producer Yili Group held an opening ceremony to celebrate the official launch of the first phase of the Yili Indonesia Dairy Production Base on Dec 10, 2021. Upon completion of its second phase, the production base will become the country's largest ice cream factory with a daily production capacity of four million ice cream products.

The facility has been established to meet the surging demand for Joyday ice cream, a brand that has rapidly expanded its reach to 260 cities in 26 provinces, covering nearly all of Indonesia, since its entry into the market in 2018.

"Local consumers' clear preference for and trust in our products has reinforced Yili's confidence about our long-term investment and development in Indonesia," said Pan Gang, chairman and president of Yili Group, in a virtual speech delivered at the ceremony. "Yili is always dedicated to following the highest standards to drive quality, sustainable development over the long term and establishing localized operations that benefit the communities where we operate. This ensures that we can better serve local consumers and make deep contributions to socio-economic development throughout the region."

Catering to local needs while leveraging the global resources brought together by Yili Group, the Indonesia-based hub aims to speed up Joyday's product manufacturing, R&D and marketing efforts, with more new products to come, in order to bring more unique services and consumer experiences to local customers.