"A digital screen can be a virtual art museum of the CPC history," says Wu Weishan, director of the National Art Museum. "Classical artwork should not only be preserved at museums, galleries, libraries and memorial halls, but also integrated into people's day-today lives."

The museum has assembled a collection of over 110,000 objects since its official opening in 1963. In June, it opened its own virtual space on the BOE iGallery app, where hundreds of works from its collection are shown, including many iconic pieces such as the Tajik Bride by Jin Shangyi and Father by Luo Zhongli, which, according to the museum, have been viewed by around 11 million people.