The TV series Luoyang has so far attracted more than 3.55 million users, with strong interest shown from overseas audiences as it hit seven trending topic charts on Twitter in Singapore, South Korea, Thailand and Vietnam. Luoyang will be available on more local mainstream channels and platforms after its global premiere.

With the demand for Asian content steadily on the rise across the world, Chinese-language content is also becoming increasingly popular among viewers worldwide. Working with industry talent, iQiyi hopes to introduce more Chinese-language content to more international audiences.

At present, 12 projects and counting are under development as part of iCHCU of Luoyang, including drama, documentary, animated series, VR and commercial real estate projects.

Wang Xiaohui, chief content officer at iQiyi, highlighted the breakthrough in iCHCU's launch: "With its release, iCHCU shows iQiyi breaking new ground in cinematic expression, original IP development, and business model innovation."

Acclaimed actor Huang Xuan, actress Song Qian and singer-actor Wang Yibo, all with significant global reach, will play the leading roles under the direction of director Xie Ze.