Wider selection

The China-proposed Belt and Road Initiative (BRI) has grown into the world's largest international cooperation platform. Data shows that China's accumulated trade volume in goods with BRI countries reached $9.2 trillion between 2013 and 2020.

As the world's first national-level import-themed expo, the CIIE has also evolved into a global public good for trade promotion. Among the nearly 3,000 enterprises attending the event, over 600 companies are from 50 countries along the Belt and Road.

On Saturday, the national pavilion of Sri Lanka was crowded with Chinese buyers who fancy the south Asian country's signature Ceylon tea, though the booth is not in a central spot within the huge venue.

"Apart from tea, we have also brought here Sri Lankan spices, coconut oil, biscuits, chocolates and the kithul jaggery, something I don't think that most Chinese people have tasted before," said Kavisha Lokuhitige, secretary-general of the China-Sri Lanka Association for Trade and Economic Cooperation.

He explained that jaggery is a traditional Sri Lankan natural sweetener that is often served with yogurt. Based on his experience as a four-time CIIE attendee, he believes this product will conquer some taste buds in China.

"China is a very huge market and people love to taste different things," he said.

Lokuhitige noted that over 60 Sri Lankan companies wanted to join the national pavilion this year, but due to limited space, only the best products could be chosen and displayed at the expo.

"We're absolutely willing to attend the fifth CIIE, and hopefully we can get a better location for our pavilion next year," he said.