Tongzhou will develop exquisite tours, introducing more quality projects to boost its culture and tourism development.

The district in the east of the capital city will ride the wave of the popularity of the Universal Beijing Resort and actively tap into local consumption needs, says Zhao Lei, head of Tongzhou district.

The goal is to upgrade Tongzhou into a national model for culture and tourism business integration and a modern city for international tourism consumption, Zhao says at the 2021 Beijing's Sub-Center Cultural Tourism Industry Summit on Sept 17.

The event is co-hosted by the Publicity Department of Tongzhou district CPC Committee and the administrative committee of the district's Cultural Tourism Zone.

A total of eight global culture and tourism conglomerates as well as 31 top domestic industry players joined the meeting.

Investments of 800 billion yuan will go to the development of Tongzhou during the 2021-25 period, which will undoubtedly offer extensive business application scenes and opportunities, experts say.

"We'd like to attract more culture and tourism companies to settle in the capital subcenter and assist in its high-quality development," says Zhao Jun, director of the district's Cultural Tourism Zone, which sits in the southwest of Tongzhou and covers an area of 12.05 square kilometers.

The authority is planning to draw premium cultural design, animation, performance, recreational and filmmaking projects to the zone, with favorable policies, according to Zhao Jun.