This summer, London hosts two more van Gogh experiences. The first, Van Gogh Alive, is already open in Kensington Gardens in West London.

Its promoters say it is the world's most popular multisensory experience, having visited 65 cities in seven years, including stops in Beijing, Hangzhou, Qingdao, Shanghai and Xiamen, and it will return to Beijing later this year.

The second, Van Gogh: The Immersive Experience, will open in August at the Old Truman Brewery in East London, and it too has toured the world since 2017, with 150,000 visitors when it was on at the National Museum of China in Beijing and the Zhejiang Exhibition Hall in Hangzhou in 2019.

Rob Kirk, head of traveling experiences at Grande Experiences, creators of Van Gogh Alive, said their show was "born from a desire to do things differently".