The China Digital Entertainment Expo and Conference, better known as China Joy, opened in Shanghai on Friday, the 19th edition this year.

Over 500 exhibitors joined the annual gaming industry pageant this year, including Tencent, Huawei, Perfect World, Qualcomm, Sony and China Mobile. Companies will demonstrate their latest progress and innovations in e-sports, livestreaming, 5G and cloud games during the four-day exhibition.

According to the half-year report released during the exhibition, China's gaming industry saw total sales revenue up 7.89 percent year-on-year to hit 150.5 billion yuan ($23.3 billion) over the first six months of the year. By the end of June, the number of game players in China topped over 666 million, up 1.38 percent from a year earlier.