Visitors have been able to draw a batik golden pheasant on the 100-meter long scroll under the guidance of the inheritors, leaving a personal handwritten memento for this scroll.

"In the process of drawing the golden pheasant, visitors can feel the Miao compatriots' attachment to traditional culture," Zhang says.

"Their simple love of nature and the charm of intangible cultural heritage have lasted for thousands of years."

Lin Meiting, a college student from neighboring Sichuan province, was among the thousands attracted by the heritage week.

"I made a Miao-style birdcage and ancient-style paper with the help of local senior artisans," she said, proud to show what she had produced and to demonstrate what she had learned.

She planned a visit with her parents, and in half a day not only watched two wonderful ethnic performances, she said, but also learned skills related to intangible cultural heritage.

Making bird cages in the Miao fashion is an activity that the village of Kala, in the town of Longquan, is heavily into, 120 households being engaged in the business and producing 120,000 bird cages a year, which are sold throughout the country and in Southeast Asia. Such intangible cultural heritage shops can be found throughout Wanda Town. Interactive and immersive experience shops aimed at popularizing intangible cultural heritage techniques also proliferate in the town.

Merging intangible heritage into scenic spots is an important measure for the integrated development of intangible heritage and tourism, something that nearly 10 experts and scholars from the intangible heritage and tourism industries from all over the country heartily agreed on during the China Intangible Heritage and Tourism Integration Development Forum on May 15.