While China is eager to have more emerging designers enter the market, it is also especially important to back them in the leap.

As an emerging brand, JACQUES WEI launched its 2021 autumn-winter collection on April 10 during Shanghai Fashion Week with the support from highend department store Lane Crawford and emerging designer platform LABELHOOD.

Displaying various forms of inspiration from retro tones to art deco decor of the '70s, the just-launched collection was the second appearance of JACQUES WEI at the fashion week since it was established in 2020.

"I only want to provide the best design and products to consumers instead of making money when I launch the brand," said Wei Donghui, founder and designer of JACQUES WEI. After studying fashion design at Atelier Chardon Savard in Paris, France, Wei returned to China in 2019 after working in Paris for several years.