Cohen, introduced a direct-to-consumer line of upcycled garments in December 2019, made from their own deadstock. Patagonia produced around 10,000 jackets, sweaters and bags upcycled from old garments in November 2019. "The idea was to create a line that never ended up in a landfill," says on its official website.

Rothy's recently established an expert group of thought-leaders and scientists, seeking end-of-wear solutions to benefit the nature and the whole industry. It's running a pilot recycling program this year, which shows its determination to close the loop and achieve circularity within the next three years. As planned, it will be transforming recycled materials into new products and recycling the old products into new goods in 2022, and all factories of the brand will achieve zero-waste. What's more, the company is hoping to achieve circular production and reach a carbon-neutral status in 2023.