More tourists are attracted to the rich and diverse landscapes and culture that the province has to offer, Xu Lin reports.

Visitors have long heard about the great Huangguoshu Waterfall in Guizhou province－one of the largest waterfalls in China.

Apart from such amazing natural scenes, many parts of Guizhou boast rich and exotic ethnic cultural heritage and unique local customs.

One example is Danzhai county in Qiandongnan Miao and Dong autonomous prefecture, which has seven national, 24 provincial and more than 100 prefecture and county-level intangible cultural heritage sites. Guizhou ranked in the top three destinations that Chinese tourists want to visit most after the COVID-19 pandemic, according to a report by online travel agency Trip.com released in April.

In late November, the Guizhou provincial government announced that all impoverished counties have been lifted out of poverty.