Meng founded KZ in 2018 when he was 27, a relatively young age to start a fashion brand. Ksiezyc is a Polish word, meaning moon. Meng chose the word to fit his concept of mystery and cool. As an independent designer, he has to deal with everything on his own, from design, production to brand promotion and sales.

"It's very hard. But it's worth it. I love what I'm doing now, even though it does not pay well," he says.

It's a good time for young designers like him in China, when there are enough individuals and projects to support them, according to Meng. And their target consumers-the younger generation, those born after the 1990s-are in pursuit of clothes to present their personalities. Meng's partner provides him a space to display his clothes in 798 Art Zone in Beijing, a cultural center that holds lots of art shows every day. He has also been invited by shopping malls to display his clothes.

"Young designers have access to many resources and help. Lots of good designers are emerging," he says, adding that many good designs he saw during the Shanghai Fashion Week 2020 in October have been created by young Chinese designers.