The region has emerged as a particularly popular destination since the country has brought COVID-19 under control, Yang Feiyue reports.

Northwest China stands out as a hot destination since COVID-19 has been brought under control nationwide.

Zhang Han, for instance, has booked an early-November flight to Yinchuan, capital of the Ningxia Hui autonomous region.

"Most of my friends shared their travel moments on WeChat during the National Day holiday (Oct 1 to 8).They tempted me," says the 23-year-old from Fuzhou, capital of East China's Fujian province.

"Travel abroad isn't an option now. And I've been to many popular southern destinations already," Zhang says.

He also hopes to take advantage of lower post-holiday travel costs.

The costs of some popular routes have been halved for the period from mid-October through November, compared with the holiday.