Chene believes Ningxia's wineries still have work to do to provide information to travelers from overseas.

She says her institute offers wine, language and tourism-management training.

Zhou says their research shows China's wine tourism is experiencing activity crossovers.

"Wine tastings, grape picking and DIY wine have attracted the most attention among tourists, and sightseeing is essential," Zhou says.

Wedding ceremonies and banquets are also increasingly popular.

Zhou says there are few comments about children's entertainment at wineries.

He suggests chateaus learn from the Hameau Duboeuf wine theme park in Beaujolais, which is known as the "Wine Disneyland of France".

The research shows that Ningxia ranks first in the Online Popularity Index in China.

"There's still a lot of room for improvement of the relevant business in Ningxia," he says.

"The wine corridor of the Helan Mountains' eastern foothills has basically taken shape. Wine tourism in Ningxia will develop rapidly."