Macao sees itself as integral to the region's Greater Bay Area (GBA) initiative, so much so that last year, the Macao Fashion Gallery (MFG) held its Guangdong–Hong Kong–Macao Greater Bay Area exhibition. The show wasdescribed as responding to "the increasinglyfrequent exchanges in the Bay Area and the joint formation of a new chapter, through which the cities in the GBA will jointly integrate the fashion industry, fashion capital, industry chain and internetresources of Guangdong, Hong Kong and Macao to create a fashion name card for the Greater Bay Area, thus establishing a cornerstone for further development."

If you haven't yet stepped over the threshold of the MFG, which was established in 2012, it's a great time to visit and view the 2020 Exclusive Fashion Collections Showroom. The event, held in the second half of each year, demonstrates a new retail model by bringing together 34 fashion and apparel brands with great potential, displaying them in the form of a fashion showroom. It allows local brands to gain more exposure and invite potential commercial tie-ups, and simultaneously provides them with substantial help in marketing strategy and service experience.

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