Voyah, the high-end arm of Chinese State-owned carmaker Dongfeng Motor Corporation, is planning to launch its first production model, an electric SUV based on its iFree concept, in 2021.

The brand is showcasing the concept at the ongoing Beijing auto show. The iFree has the same design philosophy as the iLand concept, which was unveiled around two months ago in Wuhan, Hubei province.

Voyah said the launch of the iFree, which is undergoing tests around the world now, will meet consumers' expectations for style, performance, intelligence and quality.

Starting in 2021, Voyah will launch at least one model a year and have offerings in segments including sedans, SUVs and MPVs in five years.

Lu Fang, CEO and CTO of the brand, said Voyah aims to become a leading player in China's high-end premium electric vehicle segment.

The brand has developed a platform called the EAAS, which stands for the Electric, Smart and Secure Architecture.

Voyah said the architecture is designed to offer its vehicles multiple power choices, software updates and improved safety.