A China-Malaysia Digital Cultural Tourism Industry Forum was held online Thursday with participants from both countries sharing ideas on digital cooperation in cultural tourism Industry to boost understandings among the two peoples, especially the youths.

The forum is organized by the China Culture and Entertainment Industry Association, themed "New Youth and New Technologies Helping the Innovation and Development of China-Malaysia Digital Cultural Tourism Industry."

In her video speech to the forum, Nancy Shukri, Minister of Tourism, Arts and Culture of Malaysia, said the event is "very much timely and relevant."

"The young people of Malaysia and China are not only full of energy and optimism, but they are also actively contributing to the promotion of friendship and industrial cooperation between our two countries," she said.

Chinese Ambassador Bai Tian told the forum that the exchanges between China and Malaysia never stop despite the personnel exchange between the two countries was halted due to the COVID-19 pandemic. The outbreak opened opportunities for cultural tourism industry of the two countries to explore new way of cooperation.

The forum is part of a series of Digital Cultural Tourism events to be held on Sept 24-30 including cloud exhibition, youth online salon, e-sport competition, among others, in a bid to strengthen friendship and understanding among youths of the two countries as well as the bilateral digital and cultural cooperation.