Yet, making AR cards is far from what Zhang and Sears have envisioned about their co-built brand, whose mission is to make the Chinese language easy for learners around the world

They will develop online courses and games, besides AR cards and books.

They also will upgrade Sears' website, whose resources are accessible to all internet users.

As the website mainly deals with ancient Chinese character forms and their meanings, it falls short of offering materials for further elaboration.

To solve the problem, illustrations and animation will be included, Zhang said, adding, "We'll also help upgrade the technology so that searching characters on the website with a shared component will be much easier."