NAIROBI -- Chinese phone maker Vivo on Monday announced its partnership with Africa's online retailer Jumia to expand its footprint in the Kenyan market.

Arthur Xian, CEO of Vivo Kenya, said in a statement that the partnership with Jumia cements their commitment to bring the customers a wide range of choices that will see they enjoy the best and premium mobile phones at the most affordable prices.

"We are aiming to offer more options for smartphones with high-quality standard and comprehensive functionality through Jumia to fulfill the increasing demand of Kenyan consumers," Xian said.

He noted that the partnership is set to increase smartphone penetration in the country, and fast-tracking Jumia's vision to drive digital inclusion in Africa.