Chinese smartphone company realme based in Shenzhen, Guangdong, announced its official entry on Monday into the Kenyan market as part of the brand's global growth and expansion strategy.

The company, one of the fastest-growing smartphone brands in the world whose operations in both high-end and mid-range smartphones began in 2018, said it recognizes Kenya's exclusive position as a regional nexus for smartphone technology and innovation.

Speaking during the official launch, Josef Wang, general manager of realme Middle East and Africa operations, reiterated that realme always believes that by providing exquisitely designed products and reliable performance, the company can provide diverse consumer groups especially youth with better user experience.

"We are committed to enabling young people to experience great products at suitable competitive prices and also enjoy a happy life provided by advanced technology and a unique modern design," Wang said.

Wang added that with a combination of the fastest technology adoption and innovation, open economic policies, and a strong talent pool, Kenya makes an ideal hub from which to grow the realme brand in East Africa. In particular, Kenya is among the most dynamic and youth-centric markets in the world.