The gallery has also framed the works of art and mounted them on digital walls to give clients "a sense of how it looks as a complete package" on the website, something that wasn't done previously.

They have also produced short videos explaining individual works of art and launched a virtual gallery space featuring new exhibitions to give a sense of what it is to be in the gallery and see the exhibition.

"You can stand in the middle of the gallery and rotate around the gallery, focus on individual works and also zoom into them and you can also view the full information sheet," Ongpin said.

Taking a similar strategy is Osbourne Samuel in London, who specializes in modern and contemporary works of British art.

They have created what they say is a more "dynamic" and interesting way to target individual clients.