Practitioners of old arts and crafts are using video-sharing platforms to reach out to young people, Deng Zhangyu reports.
Qiao Xue, a craftswoman of leather items in the Ningxia Hui autonomous region, sold handmade products worth 10,000 yuan ($1,400) in a minute on video-sharing platform Douyin, known as TikTok outside China, during a livestreaming session on June 10.
Hundreds of viewers, mostly young people, commented that they watched her video or bought her products to support the intangible cultural heritage of leather work.
Some other inheritors of traditional crafts also presented their videos online to show their skills and mark China's Cultural and Natural Heritage Day on Saturday.
The presentations were part of a series of activities held by the Ministry of Culture and Tourism on video and social media platforms to attract people's attention, especially the youth, to traditional Chinese culture.
