An Intangible Cultural Heritage (ICH) shopping festival will be launched to mark Cultural and Natural Heritage Day, which falls on June 13 this year, the Ministry of Culture and Tourism announced on Monday via an online press conference.

Due to the viral outbreak, the shopping festival, geared to ramp up poverty reduction efforts through promoting ICH products, will be staged online across the country’s major e-commerce platforms such as Alibaba, JD.com and Suning.com, as well as Kuaishou, a leading short-video and livestreaming platform.

Over 3,700 events are slated to be organized across the country under the theme of “healthy life", focusing on ICH in the fields of traditional sports, medicine and cuisine, according to the ministry.