That included borrowing a neighbour's dog and heading outside to discuss her preferences.

Such has been the success of the videos that Tsui and his team are now looking to future collaborations with an eye on expanding the online connections between filmmakers and their audience that social distancing has brought about.

"All these activities we have been experiencing online also add to the cinematic experience," says Tsui. "We can provide people with context that might not have happened before. People now want to know more about the raison d'etat, or why these filmmakers did what they did. Earlier, people would just go to the films but over these past few weeks they have been going online, watching interviews and this actually adds to the cinematic experience. It embellishes what they would usually get from the screen."