Hebei province has created seasonal itineraries to attract travelers to visit its ancient towns, enjoy ice and snow sports, try its hot springs and sample local snacks during the winter.
The province has also launched a series of favorable tourism policies, offering free or discounted tickets to nearly 100 of its scenic spots.
Cultural and festive activities, including exhibitions of intangible cultural heritage, temple fairs as well as ice and snow carnivals, will take place to welcome the upcoming Spring Festival, offering tourists multiple options to enjoy the province's winter charms.
In addition, the province will invite online influencers to try out the winter routes and promote tourism resources of the province via social media platforms.
