BEIJING -- China's e-commerce logistics rebounded in November thanks to the annual online shopping spree in the same month, industrial data showed.

The index tracking e-commerce logistics activities rose by 2.6 points over October to reach 113.5 points in November, according to the China Federation of Logistics and Purchasing and e-commerce giant JD.com.

Sub-indices showed improving overall e-commerce logistics demand, especially in rural areas.

Analysts attributed the rebound to the strong online shopping orders growth around Singles Day, which falls on Nov 11 each year when vendors drum up promotions to boost sales.

Official data showed that a total of 2.31 billion deliveries were handled during the Nov 11-16 period.