The Yanqi Lake Entrepreneur Forum 2019, which opened at the end of October, is a feast of ideas about Chinese culture.

The event attracted people from all walks of life, including electricians, retired bank clerks, school principals, entrepreneurs at companies worth 50 billion yuan, founders of enterprises established abroad, overseas students, people with special needs and the first secretaries for poverty alleviation in villages.

This is the magic of the ZS Institute platform, which brings all kinds of people together because everyone is a believer, practitioner and volunteer for Chinese culture.

Chinese culture can be used in business to promote the building of a new commercial civilization, in families to help everyone build a harmonious home and individuals to achieve a leap in life and growth of the soul.

Here are some of our volunteers:

Li Jinzhong is an electrician from Inner Mongolia. He has been married for more than 20 years and used to regularly quarrel with his wife. But as the couple began to learn Chinese culture, started finding their inner selves, discovering themselves and purifying their souls, their relationship became as strong as first love. Not only did they strengthen their own family, they also started to help customers and neighbors learn Chinese culture and build happy families together. As a result, the couple's shop turned very popular and became a model 3.0 Store.