One of the key areas for further progress (in Shanghai) seems to be brand and identity. Although there is now a very strong and purposeful effort to promote the city in terms of culture, education, innovation and visitor attractions, there are still some perceptions, often from outside China, that the city is not yet as open as it could be, and isn't quite as digitized as it needs to be. ... We need to convert a compelling visitor opportunity into a long term brand proposition linking innovation and productivity with great quality of life.