Rollable OLED TV R9, LG

If there's one TV that everybody's talking about, it's LG's rollable OLED TV – an impossibly thin flexible screen that magically appears and disappears into a svelte aluminium enclosure the company calls Zero View. Designed to appeal to decor-conscious homeowners who don't want a big black screen dominating the room, tap a button on the remote and a hidden mechanism slowly unfurls to make the 65-inch screen disappear. It also features Alexa voice control and a 4.2-channel Dolby Atmos sound system.