Customers purchase the Godiva-White Rabbit ice cream at Raffles City in Shanghai's Huangpu district on Sept 4. [Photo by He Qi/chinadaily.com.cn]

The company last year launched a candy-flavored lip balm with cosmetic brand MAXAM.

In May, the company worked with Scent Library to debut a perfume, shower gel and hand cream. The company also launched a milk tea series in partnership with Shanghai-based drinks brand Happy Lemon.

Most of these products are also available in the pop-up store, which will open for three weeks.

The company said more pop-up stores will open in other cities soon, including Hangzhou of Zhejiang Province, Beijing, and Sichuan provincial capital - Chengdu, Shen Qinfeng, Guangshengyuan Group marketing manager, told online news outlet ThePaper.