Livestreaming sales reach for the heights
By XU JUNQIAN |
China Daily |
Updated: 2019-09-04 07:19
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[Photo by CHEN ZHONGQIU/FOR CHINA DAILY]
Last month, a star-studded luxury wedding ceremony that reportedly cost 70 million yuan made headlines in numerous Chinese newspapers and web portals.
Held in the National Stadium in Beijing, the ceremony featured 42 A-list celebrities, including martial arts star Jackie Chan and pop singer Wang Leehom.
Both the bride and groom are active livestream broadcasters. But instead of spending a fortune, the couple profited from the wedding by having it livestreamed and by partnering with a variety of brands. Media reports said the event set a sales record of 130 billion yuan by promoting the wine used for toasting, among other products.
