When other university students enjoy summer vacation, one 20-year old woman is busying herself with an unusual online career in Changsha, Central China's Hunan province.

Taught to be independent in 18 by her mother, Wei Shufen, a performance major fascinated with the process of eating, started producing web videos on food as a freshman.

Cooperating with classmates skilled at video shooting and editing, Wei developed series with 2 million fans, eventually receiving some commercial video production orders.

A meatball video titled "I like to eat hot pot" attracted tens of thousands of people to visit a store on Taobao, China's largest e-commerce platform.

Financially independent as a sophomore, Wei is optimistic about her new identity as an anchor on Taobao and expects a brighter future.