Inner Mongolia strives to develop the handmade embroidery industry, which has helped poverty alleviation and rural revitalization in the region, and advanced the inheritance and promotion of this intangible cultural heritage, said Bai Yugang, head of the Publicity Department of North China's Inner Mongolia autonomous region.

The remarks were made during the opening of the Conference on Inheritance and Innovation of Chinese Handmade Embroidery in Ulanhot, Hinggan League, Inner Mongolia, on Thursday.

The two-day conference, held from Thursday to Friday, convened around 300 embroiderers, experts and scholars from across the country. They shared views on how to better preserve and promote the traditional craftsmanship in the new era, such as fusing it with modern fashion design.

More than 500 exquisite embroidery works were showcased on the sidelines of the conference, covering 17 embroidery varieties selected nationwide.