The intellectual property value of the gaming world has not yet been realized, said the 21st Century Business Herald, citing an industry insider.

In 1993, the first game-film adapted from Super Mario Bros didn't work out as expected, and after that, many films adapted from games failed. Last year saw things begin to change, with two game films - Warcraft and Angry Birds - obtained modest success in China, with the box office of Warcraft reached 1.5 billion yuan.

The global cumulative box office of another game-film Pokémon Detective Pikachu hit $436 million by July 14.

However, the field of game based films obtaining success is rare, the news website said.

It also warned Chinese game companies will face more competition with the rise of emerging markets; it will test the companies' development capabilities and content innovation in the future.